A Princeton study published in Nature Human Behaviour found that people form competence judgments based on clothing in under 129 milliseconds. Participants could not override this judgment even when told the clothing was irrelevant and offered cash to ignore it.…
A Princeton study clocked it at 100 milliseconds. That is how long a stranger needs to form a judgment of your competence and trustworthiness after seeing your face. Longer exposure only makes them more confident in that snap verdict, it…
Before you say a word, a conclusion has already been drawn. The research from Princeton University is unequivocal: it takes the human brain 100 milliseconds to assess a stranger’s face and appearance, locking in judgments on competence and trustworthiness [Willis…
Open your wardrobe and look at your work clothes. I am not asking what colours you see. I am asking you to count the sunk costs. The blazer that was too good a deal to pass up, but makes you…
If you have ever spent £395 on a blouse only to watch it pill after three washes, the problem is not you. A University of Leeds study subjected 47 garments to lab tests. The £395 item ranked 28th for durability.…
A 2023 Gallup poll found that 51% of women wear business casual on a typical day. Only 3% wear a suit. In the same survey, 60% of hybrid employees said their company has a dress code, and 79% believed it…
Ninety-four per cent of hiring managers say an applicant’s clothing matters to them. Fifty-two per cent call the interview outfit “very important.” This is from an Accountemps survey. It is not a trivial detail. Clothing is part of the Working…