Category Style & Wardrobe

13.3.Editorial photograph soft 202603241326

The 7 AM Panic Button

A Princeton study clocked it at 100 milliseconds. That is how long a stranger needs to form a judgment of your competence and trustworthiness after seeing your face. Longer exposure only makes them more confident in that snap verdict, it…

9.3.Editorial photograph soft 202603241325

What Does Your Outfit Say Behind Your Back?

Before you say a word, a conclusion has already been drawn. The research from Princeton University is unequivocal: it takes the human brain 100 milliseconds to assess a stranger’s face and appearance, locking in judgments on competence and trustworthiness [Willis…

7.3.Editorial photograph soft 202603241324

The Fit Audit

Open your wardrobe and look at your work clothes. I am not asking what colours you see. I am asking you to count the sunk costs. The blazer that was too good a deal to pass up, but makes you…

5.3.Editorial photograph soft 202603241324

The Fabric Check

If you have ever spent £395 on a blouse only to watch it pill after three washes, the problem is not you. A University of Leeds study subjected 47 garments to lab tests. The £395 item ranked 28th for durability.…

1.3.Editorial photograph soft 202603241323

The Outfit Lab

Ninety-four per cent of hiring managers say an applicant’s clothing matters to them. Fifty-two per cent call the interview outfit “very important.” This is from an Accountemps survey. It is not a trivial detail. Clothing is part of the Working…