A Princeton study clocked it at 100 milliseconds. That is how long a stranger needs to form a judgment of your competence and trustworthiness after seeing your face. Longer exposure only makes them more confident in that snap verdict, it…

Before you say a word, a conclusion has already been drawn. The research from Princeton University is unequivocal: it takes the human brain 100 milliseconds to assess a stranger’s face and appearance, locking in judgments on competence and trustworthiness [Willis…

Open your wardrobe and look at your work clothes. I am not asking what colours you see. I am asking you to count the sunk costs. The blazer that was too good a deal to pass up, but makes you…

If you have ever spent £395 on a blouse only to watch it pill after three washes, the problem is not you. A University of Leeds study subjected 47 garments to lab tests. The £395 item ranked 28th for durability.…

A 2023 Gallup poll found that 51% of women wear business casual on a typical day. Only 3% wear a suit. In the same survey, 60% of hybrid employees said their company has a dress code, and 79% believed it…

Ninety-four per cent of hiring managers say an applicant’s clothing matters to them. Fifty-two per cent call the interview outfit “very important.” This is from an Accountemps survey. It is not a trivial detail. Clothing is part of the Working…